Cultural Experience Room

the regional information and service platform The cultural offerings of the Rhine-Neckar region are extensive and of high quality. Three million visitors take advantage of it every year. However, our region does not yet have a digital, service and information platform. The "Digital Experience Space" digitally connects all those interested in and enthusiastic about culture in the Rhine-Neckar metropolitan region, as well as all cultural players and external partners, such as mobility providers. It will be an individualized and demand-oriented service that offers information and services to provide users with easy and participatory access to cultural and leisure offerings. The basis for this will be a regional data infrastructure to which cultural partners can contribute their event information. These functions not only ensure increased visibility and dissemination of their cultural topics for our cultural partners, but also enable a more targeted approach to audiences through user data.

Metropolregion Rhein-Neckar

Sebastian Mauß

Sebastian Mauß

Projektleiter Erlebnisraum

Details

Problem

Eine Vielzahl von Veranstalterwebseiten erschwert die Suche nach einer passenden Veranstaltung.Eine Vielzahl von Veranstalterwebseiten erschwert die Suche nach einer passenden Veranstaltung.

The search for the right event Currently, there is no overview of the cultural offerings of the Rhine-Neckar Metropolitan Region. When searching for events, the following problems become apparent: - Time-consuming search on the respective individual websites of the organizers - Various sources of information, which may also contain outdated information - The cultural offerings outside the major centers appear little or not at all.

Objective and Approach

An information and service platform There are two starting points: firstly, the development of a standardized cultural events database that is updated automatically at best; secondly, a web presence for the Rhine-Neckar cultural region that presents the diverse and large range of offers and enables personalized recommendations. Planned procedure: concept (2022) - piloting (2023) - scaling (2024-2025) - release & further expansion (2025-2026)

Results and Values

Maintain once, present everywhere Citizens and guests of the Rhine-Neckar metropolitan region interested in culture can easily access the offers of the Rhine-Neckar cultural region. The hurdles to participate culturally are significantly lowered. For the cultural actors, the time-consuming multiple maintenance of their event data is eliminated. They are part of a regional cultural presence and the respective offers are communicated to a cross-genre audience. Neighboring industries such as tourism, mobility, gastronomy and retail benefit from the increased cultural attractiveness as well as from the new digitalized starting position of the cultural industry.

Documents

Individual Attributes